Go-to-market strategy

 

From an idea to a real product

Polinoo supports founders in the transformation of an idea into a first concrete, viable and differentiating product.

Let's talk about your project

Start by Polinoo

Polinoo START is for founders who want to turn a solid idea into a market-ready product.

START is made for you if:

You are a founder by conviction, with the ambition and the capacity to build a business over the long term.

Your project is already structured (idea, business plan and/or POC), but it still lacks the resources to be launched.

Are you looking for a committed partner, ready to get involved, to share the risk and to execute alongside you.

Today, You still miss him :

the technical product development And her placing on the market

The financial resources and/or The teams To speed up

or a structuring framework and a clear guideline to move forward effectively

Are you looking for a committed and sustainable partner, able to align with your vision, get involved operationally And of sharing the risk by your side.

Whatever the type of project or product, we support founders driven by a desire to build over the long term.

Let's talk about your product

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How does it work?

From idea to product

 

a proven process

We build together, and provide you with the keys to increase your chances of success

Selection of projects by Polinoo

We start with several exchanges between the founders to verify alignment, vision, and ability to execute.

The objective: to commit ourselves together on a clear basis, with a shared level of requirement.

Deepening the POC/business plan

We are consolidating market understanding, value proposition, and business model. Then we set the priorities: what to validate quickly, and what can wait.

Product Development and Development

We frame the product (essential functionalities, journey, design) then manage the development with a solid technical direction. The product moves forward in short iterations, guided by feedback and results.

Launch

We prepare for the launch on the market (positioning, messages, messages, channels, action plan) and launch quickly to learn. Field feedback is used to adjust the product and the value proposition.

Acquiring the first customers

We test channels and offers, measure traction, and turn early signals into sales. The objective: to obtain concrete evidence of use and value.

Possible structuring of an internal team

As required, we help define key roles and structure a lean and efficient team. Recruiting, onboarding, organizing: just what you need, at the right time.

Fundraising so relevant

If the timing and the signals justify it, we prepare for the raise (story, metrics, material, targeting) and support investor exchanges. Otherwise, we prefer a controlled and sustainable trajectory.

Starting on a solid foundation

At the end of the journey, you have a stable product, a better validated market and a clear organization. The trajectory is credible, with clear priorities for the future.

Do you want to learn more?

Contact the team

What do you get?

 

A step ahead

A committed partner who has already built

You are doing business alongside an experienced partner, former founder and operator.

A real commitment, close to a co-founder, to challenge decisions, stay on track and execute methodically.

A demanding, results-oriented method

Clear pace, regular updates, product and market reviews, continuous arbitrations.

A pace designed for responsibility, speed of execution and concrete progress.

Key operational resources

Beyond the founding team, you have access to structuring expertise: technical, financial, legal, administrative, communication and organization.

The objective: to allow you to stay focused on the essentials and to build.

A network that can be activated at the right time

Access to experienced profiles: operators, investors, partners, sector experts.

A network designed to accelerate key steps, not to increase volume.

Useful partnerships

Selected agreements with technological and operational partners, negotiated to meet the real needs of the launch phases.

Credibility to structure and recruit

Polinoo's involvement secures the first steps and reassures key talents.

A credible framework for attracting the right people early on and building a strong team.

Start — Frequently asked questions

Your questions

 

Our answers

01.

What does Polinoo look for in founders?

Polinoo Start is aimed at founders for whom entrepreneurship is not a simple option, but a real path forward.

Founders capable of carrying out a project with ambition, lucidity and ability to execute. Beyond the idea, we attach great importance to human qualities, to understanding the market and to the desire to build a solid company over time.

02.

What is the start path of a founder with Polinoo?

The course adapts to the maturity and needs of each project. Its duration may vary, but the general process is as follows:

  • Selection of founders by Polinoo (meetings, alignment, evaluation of the ability to execute)
  • Deepening the POC/business plan (market, value proposition, model, priorities)
  • Product Development and Development (design, technical direction, iterations)
  • Launch (marketing, field feedback, adjustments)
  • Acquiring the first customers (tests, traction, first sales)
  • Possible structuring of an internal team (depending on the needs of the project)
  • fundraiser if relevant or where appropriate

Starting on a solid foundation : stable product, validated market, clear organization and credible trajectory.

03.

How involved is Polinoo in each startup?

Polinoo intervenes as partner via a Taking a stake in the capital. This approach involves a strong operational and strategic involvement, with a risk sharing between Polinoo and the founders.

Polinoo does not assume not all startup costs, but takes care of the entire product development and support necessary for a good launch. In particular on the aspects techniques, structuring, strategic, legal and administrative aspects of the project.

The founders remain decision-makers on the vision and the trajectory, with a strong demand for transparency, pace and ability to execute.

04.

What does Polinoo support look like?

Polinoo support is based on the experience of multi-entrepreneurs And of senior professionals with strong field expertise.

Support is designed to be pragmatic, results-oriented, and in contact with reality: product, go-to-market, structuring, difficult decisions, prioritization.

The objective is simple: maximizing the chances of success of the project, by avoiding the classic mistakes of the launch phases, by accelerating the execution, and by strengthening the solidity of the bases (product, market, team).

05.

How does Polinoo find the founders?

Polinoo exchanges continuously with entrepreneurs who wish to be supported. The first exchanges resemble a candid and direct discussion aimed at deepening — to understand the motivation, the maturity level of the project, the ambition, and to verify human and operational alignment.

The objective is not to “recruit” quickly, but to build a lasting and healthy working relationship

06.

What is the difference between Polinoo Start and Polinoo Scale?

  • Polinoo Start is aimed at founders who already have An idea, a POC Or a Business plan, but who do not have the technical/human resources to launch, or who want to rely on highly experienced people to execute faster and fairer
  • Polinoo Scale is aimed at more advanced or already launched projects, which need product re-framing, prioritization and acceleration to reach a milestone.
07.

How many projects are selected?

The number of projects supported depends on the applications received and their suitability with the Polinoo approach.

On average, Polinoo accompanies around three projects every six months, with a strong demand for quality and involvement.

Polinoo is banking on the quality (selectivity, depth of execution, real involvement) rather than quantity.

08.

How much equity does Polinoo take?

Taking a stake depends on each project . It varies according to the size of the project, its initial maturity level and the operational involvement of Polinoo.

Taking a stake in capital is done in exchange for a strong operational commitment to the product, go-to-market and structuring.

Another question?

Contact the team

Contact Polinoo

Ready to speed up?

 

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